Grow
You've got a website. Is it bringing you work?
Most shops we meet already have a website, a Google listing, the works. The stuff was never the problem. The problem is nobody’s tending it so it actually brings work in. Three plain questions tell us where you’re leaking customers — and which one to fix first.
What are the three questions?
Whether new customers can find you, whether you catch the ones who almost booked, and whether your old regulars come back. Three plain questions. Each one points to a single system worth fixing. We turn them on one at a time — and you only pay for the ones you want.
· Written by the founder of Tend the Tech — operator with decades in FM, servers, web, SEO, and auto-shop operations.
Get Found
When someone nearby searches for what you do, do you actually come up?
If you're not in the top few results on Google — the map, the stars, the “open now” — you're invisible to the person who's ready to buy right this minute. They don't scroll. They tap the first shop that looks legit and call it.
Not showing up is like running a shop with no sign and the lights off. The work's still getting done in your town — just not by you.
About 4 out of 5 people look up a local business online every week. A third do it every day.
— SOCi Consumer Behavior Index, 2024
What we turn on
- Local SEO — so you rank when it counts
- Google Business Profile — photos, posts, the works
- Reviews — they pull you up the ranking
Bring Back the Maybes
When someone calls, texts, or fills out your form — and doesn't book — what happens next?
For most shops, the honest answer is: nothing. The lead sits in an inbox. Nobody calls back fast. By the time you follow up two days later, they've already booked the other guy.
A lead you don't call back fast is like a car you towed in, then left the keys in and let roll right back out of the lot.
Call a new lead within an hour and you're 7x more likely to reach a decision-maker than if you wait one more hour — 60x more likely than waiting a day. A phone call also converts 10–15x more often than a web lead left sitting.
— Harvard Business Review, 2011 · Invoca
What we turn on
- Automation — texts a lead back in seconds
- Integrations — the lead lands where you'll see it
- Email + scheduling — set up to catch the booking
Bring Back the Regulars
When did you last reach out to a good customer who hasn't been in for a while?
Your best customer isn't a stranger on Google — it's the person who already trusted you once. Most shops never reach back out. They wait and hope. The regular drifts off to whoever reminded them first.
Letting a regular drift off is like changing a guy's oil, then waiting and hoping he wanders back — instead of just telling him when he's due.
A 5% bump in keeping customers raised profits 30% — and that was measured at an auto-service business.
— Harvard Business Review (Reichheld & Sasser, 1990)
What we turn on
- Reviews — keep you top of mind
- Automation — “you're due” reminders that send themselves
- Email — goes out without you lifting a finger
Turn them on one at a time.
You don't buy a package. You turn on the system that's leaking the most, see it work, then add the next one when you're ready.
Get Found
~$500 /mo cap
Show up when locals search. Local SEO, Google Business Profile, and reviews, tended.
Found + Maybes
~$1,000 /mo cap
Show up, and stop letting leads roll back out the door. Adds fast lead follow-up.
The Full Tend
~$1,800 /mo cap
All three, plus the rest of the digital side off your plate entirely.
See how the Full Tend works →These are caps, not retainers. You only pay for work that actually happened, every dollar ties to something that shipped, and you can stop any month with no penalty. Here's why we don't do real retainers.
Which one's leaking the most?
Text us your three answers — even rough ones. We'll tell you which system to turn on first, what it costs, and we'll text you when it's live. No call. No deck. No Loom.
Text us →Questions about the three systems
Do I have to buy all three at once?
+
No. That's the whole point. You turn on the one that's leaking the most customers, watch it work, and add the next one when you're ready — or never. Each is independent and priced on its own.
I already have a website and a Google listing. Why would I need this?
+
Because owning the website was never the hard part — you've already got it. The question is whether it's actually bringing work in. These three systems are the difference between owning the tools and the tools earning their keep.
Isn't this just a retainer with extra steps?
+
No. The monthly number is a cap, not a bill — you only pay for work that actually happened, every dollar ties to something that shipped, and you can stop any month with no penalty. See why we don't do real retainers.
How do you bring back the Maybes if I don't have their info?
+
First we plug the leak so new leads get captured the second they come in — name, number, what they wanted. Then we set up the fast text-back. You can't win back a lead you never wrote down, so step one is always catching them.
What if I don't run an auto shop?
+
The three questions are the same for any local business — a plumber, a dentist, a restaurant, a facilities crew. Can people find you, do you catch the ones who almost booked, do your regulars come back? Auto just happens to be the trade we know best. See the full menu.
How fast until I see something happen?
+
Get Found is a slow build — local ranking moves over weeks, not days. Bringing back the Maybes is the fastest win: the text-back can be live in a few days and you feel it on the next missed call. We'll tell you straight which one pays off soonest for your shop.